Social Branding and Marketing in 3D!

I love a great event; planning it, organizing it, working with the team, the day of and then of course after,  measuring and evaluating successes and opportunities.  Great events don't just "happen" (unless you have a lapse in memory the day after) great events are created.

I've been branding and doing marketing and communications for over 15 years.  One thing I know for sure is that if you have a cohesive brand identity and strategy and, a realistic marketing plan, your event needs to communicate who you are, what you stand for and what you want people to know/think about you.

I'm a very lucky person. I've worked with world class events people and "borrowed" techniques from all of them.  If when you meet an events person, they're not asking you questions such as:

1.   What your brand identity is

2.   What your objectives are both short and long term

3.   The scope of your project

4.   Your marketing plan and vision

5.   Determining your budget

6.   Establishing a realistic timeline/critical path for approval

7.   How you would like to measure and evaluate the success of the event


Then...run.  Fast.  In another direction preferably  away from them!   Thank you to great practitioners such as mentor Hilary Sadler of Sadler Communications http://ca.linkedin.com/pub/hilary-sadler/14/196/867 and Grail Noble President of Yellow House Events http://www.yellowhouseevents.com/house.html.  Two world class communicators and events people who recognize "SMART" Objectives in events: 
S = Specific, M = Measurable, A = Achievable, R = Realistic, T = Time-Bound.

An event can "make or unmake" your brand.  Please keep in mind, when formulating your business goals, that a huge part of branding, marketing and communications is a stand out, creative event, which is your brand come to life in 3D and something people will always remember. 

This is an opportunity to create positive memories and lasting impressions!  Your brand needs to be in expert hands.  Do your homework and hire the right team – your brand depends on it!

Thank you for your continued support.

Tyler Smith